STRATEGI MARKETING MIX TERHADAP TINGKAT PENJUALAN SEMEN

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh positif signifikan variabel produk, harga, promosi, tempat, bukti fisik, orang, proses terhadap tingkat penjualan semen pada PT Semen Tonasa di Kabupaten Pangkep. Jenis kuantitatif. Dalam hal metode kuantitatif yang digunakan survey. Populasi, konsumen menggunakan diambil sampel sebanyak 100 responden. Pengujian hipotesis analisis regresi berganda uji moderating dengan residual. Hasil membuktikan bahwa berpengaruh Tonasa. The purpose of this study was to find out and analyze the positive significant influence product, price, promotion, place, physical evidence, people, process variables on level cement sales at in Pangkep Regency. This type research is quantitative research. In case, method used a survey method. Population, consumers who use samples were taken from as many respondents. Hypothesis testing using multiple regression analysis test with residual test. results prove that have effect