STRATEGI MARKET ENTRY CONVENIENCE STORE DI INDONESIA
نویسندگان
چکیده
منابع مشابه
Category role aided market segmentation approach to convenience store chain category management
a r t i c l e i n f o Category management (CM) plays an increasingly important role in retailing management, as it aids retailers to increase their core competitiveness, maximise profits and ensure a good long-term customer relationship. This technique has been successfully applied to diverse large manufacturers and wholesale retailers. However, it remains a challenging task to directly employ ...
متن کاملA 7-Cs Framework of Convenience Store Competency
This study develops a framework of the core competency of convenience store operation and explores the constructs of it. 7 Eleven and Circle K, two typical convenience stores in Hong Kong, are used as the empirically studied targets. The objectives of this study are 1) to identify the constructs of core competences of convenience store operations from marketing, logistics and supply chain manag...
متن کاملSemi-Supervised Regression for Evaluating Convenience Store Location
Location plays a very important role in the retail business due to its huge and long-term investment. In this paper, we propose a novel semisupervised regression model for evaluating convenience store location based on spatial data analysis. First, the input features for each convenience store can be extracted by analyzing the elements around it based on a geographic information system, and the...
متن کاملInventory Management Process: Problems in an Indian Convenience Store
This case captures inventory management process in an Indian convenience store. Unlike retail stores in developed countries, Indian convenience stores are a special format of organized retailing, where retailers open multiple smaller stores in a town instead of one big centralised store. An excellent inventory management process is the key to make such stores perform well. This case describes i...
متن کاملService Innovation in Franchising Convenience Store: An Exploratory Study
In the retail industry, store expansion has always been the main practice of franchisers in increasing their market share and profitability. However, simply expanding the store quantities to maintain one’s competitive advantages does not always assure success nowadays. Instead, service innovation has become the key strategy to stay on the lead. Since the franchise industry of convenience stores...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Jurnal Manajemen Indonesia
سال: 2017
ISSN: 2502-3713,1411-7835
DOI: 10.25124/jmi.v15i3.717