Strategi Diversifikasi dan Kinerja Perbankan: Good Corporate Governance sebagai Pemoderasi

This study aims to examine first, the application of diversification strategy banking performance. The industry has not been studied much in previous studies. is an that highly regulated by government or regulated. resulted intensity competition this industry. Diversification can be one way overcome threats faced banks. bank divided into 2 segments, namely: products and operational areas. implementation a more diverse management duties responsibilities controlling their subordinates, thus requiring good corporate governance (GCG). GCG expected support effectiveness implementation. second objective role as moderator relationship between strategies on uses 150 objects listed Indonesia Stock Exchange for 2016-2020 periods. results prove that, diversifying area (product) segment able increase (decrease) Second, moderating role. strengthens (weakens) its positive (negative) impact have implications, namely (1) needs implement improve performance, (2) important banks because it strategies.
 Keywords: Strategy, Bank Performance, Good Corporate Governance