Strategi Bauran Pemasaran dengan Analisis SWOT pada Kedai Cokelat Klasik

This research was conducted at the Kedai Cokelat Klasik which is a business engaged in culinary sector as object of research. The purpose this study to identify and analyze marketing mix strategy implemented based on SWOT analysis by Klasik. results method are used basis for determining that can be carried out qualitative type with descriptive refers concept 4P mix, namely Product, Price, Place Promotion. Data collection techniques were means in-depth interviews, participatory observation field analytical stages compiling IFAS EFAS matrices, quadrant matrix. From study, it concluded I position. It applied an aggressive strategy, maximizing its strengths take advantage existing opportunities.
 
 Keywords: Marketing Mix Strategy, Analysis, Matrix, Matrix