Store Environmental Cues and Repurchase Intention in Retail Supermarkets in Sri Lanka: Mediating Role of Store Image

The objective of the study was to investigate impact store environment on repurchase intention and examine mediating role image created through Sri Lankan retail supermarkets. Data were collected from 183 customers supermarkets using a questionnaire. Findings indicate that leads image, which is important for formation customers. further revealed partially mediates relationship between Retail marketers need more focus easiness moving within supermarkets, pleasant lighting mechanizing in stores, attractive display, location create conducive In forming may pay attention external internal decorations knowledge sales personnel, quality assortment products, fair competitive prices.