Stochastic Modeling of Consumer Purchase Behavior: I. Analytical Results
نویسندگان
چکیده
منابع مشابه
E-Commerce Profitability & Consumer Purchase Behavior
Consumers often evaluate alternatives differently based on whether they are performing the search online, or offline physically in a store. Information is available more systematically online for consumers to evaluate thus enabling them to rate each and every feature of the product. However, certain attributes (such as size) are difficult to judge without the physical inspection of the product ...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 1981
ISSN: 1556-5068
DOI: 10.2139/ssrn.2736894