Stakeholder Perceptions Regarding eCRM: A Franchise Case Study
نویسندگان
چکیده
منابع مشابه
Stakeholder Perceptions Regarding eCRM: A Franchise Case Study
Using a dual lens of Stakeholder Theory (ST) and Relationship Marketing (RM), this exploratory case study considers the perceptions and attitudes of each stakeholder regarding the initial design, development, and subsequent testing of an electronic customer relationship management (eCRM) tool. Through the use of in-depth interviews, member-checking interviews, and data from actual customer tran...
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ژورنال
عنوان ژورنال: Informing Science: The International Journal of an Emerging Transdiscipline
سال: 2009
ISSN: 1547-9684,1521-4672
DOI: 10.28945/436