Sport marketing and non profit marketing - perfect together

Entrepreneurship, Marketing and Leadership in Non-Profit

This paper argues that the entrepreneurial leader in non-profit PAOs has received too little attention in literature pertaining to these organisations. This criticism also applies to museums. The paper explores how leaders in non-profit performing arts organisations balance the interests of the various funding sources and market opportunities to service their revenue requirements. It reviews a ...

Business Analytics for Non-profit Marketing and Online Advertising

Entrepreneurship, Marketing and Leadership in Non-Profit Performing Arts Organisations

This paper argues that the entrepreneurial leader in non-profit Performing Arts Organisations (PAOs) has received too little attention in literature pertaining to these organisations. This criticism also applies to museums. The paper explores how leaders in non-profit performing arts organisations balance the interests of the various funding sources and market opportunities to service their rev...

Teaching Sport Marketing: Notes From the Trenches

The Factors Affecting Development of Marketing Capability of Collegiate Sport

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...