Sport Fan Team Identification Formation in Mid-Level Professional Sport

Sport Fan Team Identification Formation in Mid-Level Professional Sport

Team identification, the degree to which an individual feels psychologi­ cally linked to a team, has been a focal point in studies of sport fans and sport spectatorship (e.g. Fink et al., 2002; Jones, 1997; Wann & Branscombe, 1993; Wann & Dolan, 1994; Wann & Schrader, 1997). Although the development of team identification has been examined extensively in established sport markets, the purpose o...

Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

This study highlights the importance of brand image for fan loyalty in team sport. A parsimonious 4-factor, 20-indicator structure effectively represents brand image. In contrast to Keller’s proposed model, relationships between the brand image’s components were discovered. Thus, in line with means-end theory, a brand-image model should incorporate causalities among brand attributes, benefits, ...

Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

Understanding why sport fans socially interact with other fans, participate in team-related discussions, recruit new members, and retain membership in sport fan communities is an important issue for sport marketers. In this study, we tested a model of fan community identification that included outcome and moderator variables in the contexts of two major professional sport leagues (soccer and ba...

The Challenges of Sport Psychology Delivery in Elite and Professional Sport: Reflections From Experienced Sport Psychologists

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Challenges of team-sport research.