Socially Oriented Behavior and Purchasing Emotions of Filipino Consumers towards Eco-Friendly Apparel Products
نویسندگان
چکیده
In recent years, Filipino consumers are becoming more socially aware of the usage products that can be harmful to environment. Purchasing eco-friendly is a big step towards sustainable development in Philippines. The objectives this study identify what socially-oriented behavior influences purchase apparel products, if emotions play role purchasing regarding and key determinants behind reason for intention-behavior gap products. from age 18 above those residing Metro Manila respondents, while use descriptive survey methods was utilized data collection. results revealed three variables, which Socially Oriented Behavior, Emotions, Key Determinants, all passed PLS-SEM have discriminant validity. However, discussion had proved only two out hypotheses been proven true, 1 3. Behavior Determinants affect whereas no significant consumers. addition, showed factor quality availability green could influence gap.
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ژورنال
عنوان ژورنال: Journal of business and management studies
سال: 2022
ISSN: ['2709-0876']
DOI: https://doi.org/10.32996/jbms.2022.4.2.16