SOCIAL RESPONSIBILITY AS THE MAIN COMPONENT OF ENTERPRISE CUSTOMER ORIENTATION
نویسندگان
چکیده
منابع مشابه
Enterprise Architecture as a Tool for Managing Corporate Social Responsibility
The need for acting sustainably is one of the most urgent, but challenging topics enterprises currently face. In order to implement corporate social responsibility (CSR) on each enterprise level, companies establish dedicated management structures. Notwithstanding that several tools are already available for managing CSR, there appears to be no tool which provides an integrated and transparent ...
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Dr McDonald is currently a lecturer in the Marketing Department. Lyn was awarded her PhD in 2006. Her research interests include corporate social responsibility. Her research interests centre on customer loyalty and retention strategies and she has published many articles in this area. (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. Abstract Purpose – W...
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ژورنال
عنوان ژورنال: Investytsiyi: praktyka ta dosvid
سال: 2019
ISSN: 2306-6814
DOI: 10.32702/2306-6814.2019.18.53