منابع مشابه
Social Networks: Usage Intensity and Effects on Personalized Advertising
The increasing popularity of social media has significantly changed user behavior and companies’ possibilities to engage in personalized advertising (targeted advertising based on user’s personal characteristics and preferences). Accordingly, there is a growing interest in the subject for business and scientific research. While the body of literature about social media grows in general, it surp...
متن کاملThe Relationship between virtual social networks usage and gender role attitude in university students of Iran
Background & aim: Gender role attitude is one of the key issues affecting the stability of family foundation, which is under the influence of mass media. New media and the process of globalization are effective in promoting gender equality, and an example of modern media is virtual social networks. This study aimed to determine the relationship between virtual social media usage and gender role...
متن کاملMotivations and Usage Patterns on Social Network Sites
Social network sites count millions of members these days. For a growing number of Internet users, maintaining a profile on a social network site is part of their everyday life today. The debate of the social use of the Internet has focused on the one hand, on whether persons establish new relationships online and, on the other hand, on how persons use the Internet to maintain relationships. So...
متن کاملSocial Network Sites: Antecedents of User Adoption and Usage
The use of social networking websites has become a current international phenomenon. Popular websites include MySpace, Facebook, and Friendster. Their rapid widespread use warrants a better understanding. However, there has been little empirical research studying the factors that determine the use of this hedonic computer-mediated communication technology This study contributes to our understan...
متن کاملUnderstanding Continuance Usage of Mobile Social Network Sites
Library; Bacon’s Media Directory; Cabell’s Directories; Compendex (Elsevier Engineering Index); DBLP; GetCited; Google Scholar; HCIBIB; INSPEC; JournalTOCs; Library & Information Science Abstracts (LISA); MediaFinder; Norwegian Social Science Data Services (NSD); PsycINFO®; SCOPUS; The Index of Information Systems Journals; The Standard Periodical Directory; Ulrich’s Periodicals Directory Edito...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Educational and Psychological Studies
سال: 2013
ISSN: 2218-6506
DOI: 10.12816/0002604