Social Networking Site Usage, Intensity and Online Social Capital

The social networking plays an important role on the internet in all spheres of activities including technology-assisted learning (TAL). Further online capital built upon sites (SNS) adds significant value to TAL. This study aims compare users’ profile, behavior and two contrasting SNS, namely LinkedIn Facebook. It also discusses possible implications A total number 329 valid responses were received from Facebook users. results based statistical analysis show that demographic factor, age is significantly different SNS platforms. In terms experience, network size daily usage, no difference was observed. comparison intensity usage online-bonding they differ However, for online-bridging capital, throw new insights extend research by adding comparative study. has educational institutions, businesses SNS.