Social identities in climate action

Abstract With the increasingly hazardous effects of climate change on nature and humanity, a key question in social science research is how to foster action, i.e., individual collective behavior towards containment negative consequences change. Even political measures adopted by associations, parties, governments, governing coalitions, as well private stakeholders companies, are decided upon actors. Therefore, understand promote it indispensable shed light driving forces with specific focus what leads them align their actions expected (positive) environment. A challenge that only limitedly follows rational weighing costs benefits. Instead, deeply anchored beliefs, situational constellations, emotions, identification groups have been found be significantly influential action. This contribution presents short review psychological roots action emphasizes relevance identities. It thereby sets out theoretical framework explain at yet level provides empirical evidence for role play explaining guiding The holds important implications practitioners.