Smelling speech sounds: Association of odors with texture?related ideophones

Odors are often difficult to describe verbally, and little is known about the association of odors with words that them. Following literature on crossmodal correspondences between sounds/haptics, this study aimed reveal how associated describing textures haptics in Japanese language. Fifty participants smelled 17 food-related (e.g., lemon, pepper) matched related texture sakusaku), soft, dry), emotion positive). The experiment was conducted without verbal description odor names. results demonstrated each mainly categorized into concepts (a) juicy/cool/jiggly/positive, (b) smooth/moist/soft, or (c) hard/rough/dry, regardless whether description. Our findings novel odor-sound/haptic associations demonstrate can be described verbally. Practical applications People find it verbalize communicate various odors. This contributes by showing texture-related ideophones haptic words. Specifically, hard/rough/dry. These relevant marketing communications involving emphasize potential importance when marketers want effectively consumers.