Smart Tourism Intermingling with Indian Spiritual Destinations: Role of e-WoM Sentiments in marketing

The purpose of this study is to see how smart tourism and sentiments help tourists seeking spiritual experiences that are deep-rooted in ancient Indian traditions as opposed materialistic getaways. Exploratory research through YouTube Tweets followers collected sample. A qualitative-quantitative method used paper analyse the on popular destinations. Smart allows larger, coordinated efforts for Innovation, quality life sustainable rich data infrastructure within ambit specific Within a context, personalisation real-time monitoring can occur where positive or highly matter. Fundamental tourists’ an aesthetic obsession with authenticity. diversity technologies applicable sphere still be defined more granular level religion holds glue. This seeks explore experience concept applied spirituality (STES) depth facilitate further contributions. co-created better delivery conducive environment such emerge. Each destination unique complex. Policy responses address impact mainly knowledge (human) resources.