Sikap Konsumen dan Willingness to Pay (WTP) Pada Produk Buavita Royale
نویسندگان
چکیده
منابع مشابه
Theoretical Demonstration of the Willingness to Pay ( WTP ) – Willingness to Accept ( WTA ) Gap Using Multiple Reference Points
The WTP-WTA gap refers to the often observed difference between the price an individual states he is willing to sell an item (WTA), and the price he states he is willing to pay for the same item (WTP). A common explanation for the gap is the so-called endowment effect, first proposed by Thaler (1980). In the literature the endowment effect is explained very simply by appealing to the concept of...
متن کاملEstimating Cost of Road Traffic Injuries in Iran Using Willingness to Pay (WTP) Method
We aimed to use the willingness to pay (WTP) method to calculate the cost of traffic injuries in Iran in 2013. We conducted a cross-sectional questionnaire-based study of 846 randomly selected road users. WTP data was collected for four scenarios for vehicle occupants, pedestrians, vehicle drivers, and motorcyclists. Final analysis was carried out using Weibull and maximum likelihood method. Me...
متن کاملSustainability and Competitiveness of Agriculture in Mountain Areas: A Willingness to Pay (WTP) Approach
One of the most evident elements of the agricultural crisis is farm abandonment in many marginal rural areas, such as mountains. Some traits of mountain agriculture such as remoteness, low productivity, extreme weather and small farm size, can limit the adaptation and the competitiveness of this branch. The analysis aims to assess the consumers’ Willingness to Pay (WTP) for permanence of the up...
متن کاملEstimation of Socio-Economic Cost of Road Accidents in Saudi Arabia: Willingness-To-Pay Approach (WTP)
Road accident is one of the major causes of death in KSA. Therefore, making some important decisions, such as investing in traffic safety, improving roads or distributing research priorities and the necessary activities to strengthen the safety, all require either implicitly or explicitly the evaluation and estimation of the costs of these incidents, in order to make sure that those investments...
متن کاملWillingness to pay... What???
Willingness to pay is a term used in economics, which can be defined as the maximum amount a person would be prepared to pay, sacrifice or exchange in order to receive goods or services or to avoid something that is undesired. It can be used in medicine as a method for assessing the value of health benefits in a cost-benefit analysis. One indication of the importance of this concept is the prog...
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ژورنال
عنوان ژورنال: Jurnal Aplikasi Bisnis dan Manajemen
سال: 2020
ISSN: 2528-5149,2460-7819
DOI: 10.17358/jabm.6.2.303