Shopping Centers: Locating Controlled Regional Centers
نویسندگان
چکیده
منابع مشابه
Shopping Centers in the Brain
Knutson et al. performed functional MRI on individuals while the subjects were deciding whether or not to purchase various items. Their results, reported in this issue of Neuron, support the theory that the decision to purchase involves the integration of emotional signals related to the anticipation of both obtaining the desired product and suffering the financial loss of paying for it.
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1957
ISSN: 0022-2429
DOI: 10.2307/1247276