Sharing videos on whatsapp
نویسندگان
چکیده
The research sought to verify how different types of videos influence WhatsApp users. study, descriptive and quantitative, had a sample (n = 208) non-probabilistic by accessibility. Data were collected online questionnaires. Structural Equation Modeling ANOVA used. results show that the preference for video content entertainment causes behavioral changes. Furthermore, influences sharing intention attitude towards ad. article presents unprecedented empirical evidence between Theory Uses Gratification (U&G).
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ژورنال
عنوان ژورنال: Revista Pensamento Contemporâneo em Administração
سال: 2022
ISSN: ['1982-2596']
DOI: https://doi.org/10.12712/rpca.v16i2.55486