Shared vision, shared vulnerability: A content analysis of corporate social responsibility information on tobacco industry websites
نویسندگان
چکیده
منابع مشابه
Corporate Social Responsibility and Access to Policy Élites: An Analysis of Tobacco Industry Documents
BACKGROUND Recent attempts by large tobacco companies to represent themselves as socially responsible have been widely dismissed as image management. Existing research supports such claims by pointing to the failings and misleading nature of corporate social responsibility (CSR) initiatives. However, few studies have focused in depth on what tobacco companies hoped to achieve through CSR or ref...
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Purpose: This case study aims to explain the CSR practices in Mobarakeh Steel Company and examine its transformation process from practicing corporate social responsibility to creating shared value. Design/methodology/approach: Through document reviews, observations, and discussions with managers and employees at Mobarakeh Steel Company (MSC), the required data for the current study was obtaine...
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For the first time in 23 years, PepsiCo eschewed the ‘‘biggest marketing day of the year’’ and did not advertise during the 2010 Super bowl [1,2]. Instead, it launched the Pepsi Refresh Project, a social media cause marketing campaign. The campaign signaled a landmark turn in soda marketing, using cutting-edge social media techniques [3] to spread word-ofmouth buzz and elicit online nominations...
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ژورنال
عنوان ژورنال: Preventive Medicine
سال: 2016
ISSN: 0091-7435
DOI: 10.1016/j.ypmed.2016.05.033