Selling sustainability: investigating how Swedish fashion brands communicate sustainability to consumers
نویسندگان
چکیده
Over the last thirty years, sustainability has become a growing concern in fashion industry. While there is agreement among range of actors regarding need to engage with social and environmental challenges created by industry, less consent what entails. Although “sustainability” may be intuitively understood, it different meanings, depending on how applied, who applied by. Without clear-cut definition, becomes subjective. In this context, for research at intersection brand-sustainability initiatives their communication consumers, play vital role transition. Drawing case study Swedish we explore evolving industrial business models emerging best practices are informed robust understanding sustainability. We evaluate brands communicate consumers across three key sites: brand websites (including corporate responsibility reports), media platforms, in-store campaigns. found that not only do use define differently, but furthermore, these definitions vary context. Considering industry’s ongoing history greenwashing, address confront issue head on. argue determine constitutes industry and, turn, hold businesses standard. As COVID-19 magnified intensified challenges, article explores implications more approach both theory practice.
منابع مشابه
Sustainability in Fashion and Textiles
Tel: +44 (0)114 282 3475 Fax: +44 (0)114 282 3476 [email protected] http:// www.greenleaf-publishing.com S U S T A I N A B I L I T Y • R E S P O N S I B I L I T Y • A C C O U N T A B I L I T Y This PDF is governed by copyright law, which prohibits unauthorised copying, distribution, public display, public performance, and preparation of derivative works. this chapter is an excerpt from
متن کاملSustainability in Fashion Business Operations
Under the global trend of sustainability, many companies selling fashion products have to reshape their operational strategies. Over the past few years, we have witnessed many fashion companies going green by re-engineering their business processes and establishing their formal sustainability programs. Many important topics, such as closed-loop supply chain management, corporate social responsi...
متن کاملHuman Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
This article explores recent advances in self-determination research to address why consumers develop strong attachments to "human brands," a term that refers to any well-known persona who is the subject of marketing communications efforts. Study 1 uses a survey that is analyzed with structural equation modeling. Study 2 is qualitative and offers corroborating evidence for the proposed theoreti...
متن کاملWhat about Sustainability? An Empirical Analysis of Consumers’ Purchasing Behavior in Fashion Context
In recent times, the concept of sustainability has gradually taken on a leading role, particularly because of its potential ability to influence consumers’ view and, consequently, their buying choices. Based on this consideration, the work, by means of an empirical analysis, pursues two research questions: (i) is it possible to imagine a theoretical model in the fashion world able to show wheth...
متن کاملInvestigating Sustainability Factors According to the Image of Iranian Bazar
The aim of this paper is investigate the social sustainability of the bazaar according to viewpoint of citizens as the main owners. What factors are the main reasons for back to this place in the image of people. Bazaar is not only a shopping center like modern commercial center in the city, but as one of the oldest urban spaces which is also active today, has an important role in shaping urban...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Sustainability : Science, Practice and Policy
سال: 2022
ISSN: ['1548-7733']
DOI: https://doi.org/10.1080/15487733.2022.2068225