Self‐service technology and online financial service choice
نویسندگان
چکیده
منابع مشابه
Competing Online: Studying Consumer Choice Drivers for Online Financial Services
Given the rapid increase in the consumer use of online services and the increase in competition between firms that compete online, firms are faced with a crucial challenge. Having invested significant resources in transitioning consumers from using offline services to using online services, they now need to understand what drives consumers to choose between competing online services. Our study ...
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ژورنال
عنوان ژورنال: International Journal of Service Industry Management
سال: 2007
ISSN: 0956-4233
DOI: 10.1108/09564230710751479