Seeing Is Believing: Is Video Modality More Powerful in Spreading Fake News via Online Messaging Apps?
نویسندگان
چکیده
Abstract False rumors on WhatsApp, the world’s largest messaging app, have led to mob lynching in India and other countries. Doctored videos sent over platform elicited visceral responses among users, resulting wrongful death of innocent people. Would been so strong if false news were circulated text or audio? Is video modality reason for such powerful effects? We explored this question by comparing reactions three stories prepared either text-only, audio-only, formats, rural urban users India. Our findings reveal that is processed more superficially, therefore believe it readily share with others. Aside from advancing our theoretical understanding effects context mobile media, also hold practical implications design modality-based flagging fake news, literacy campaigns inoculate against misinformation.
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ژورنال
عنوان ژورنال: Journal of Computer-Mediated Communication
سال: 2021
ISSN: ['1083-6101']
DOI: https://doi.org/10.1093/jcmc/zmab010