Search Engine Optimization (SEO) As A Promotional Media On Google Search

the current era, people's interest in using internet is getting higher, this because media has become an informative tool that can be accessed at any time. In searching for information, users usually use search engines. One of them Google, most widely used engine. To find information Google engine, we must keywords. With SEO technique website will easy to find. A optimization based on keywords, its implementation On-page and Off-page mechanisms. changing web pages according target By paying attention important elements such as meta title, description, heading tags, text format, alt text, content, robot.txt, sitemap.xml. a method carried out outside website, creating relevant backlinks targeted website. This make organic promotional medium brings traffic. research applying concept both Off-page, results obtained there was significant increase traffic User Acceptance Test (UAT) with five aspects component quality, support system help analyzing many 82.3% respondents said built very good