Scrutinizing Register Realization in Facebook Trading Group

This study aims at scrutinizing the register pattern used by sellers in promoting their goods popular Facebook trading group people Ngabang, West Borneo, “Ngabang Jual-Beli”. The is an ambient representation of language variation Borneo. analysis covers field, tenor, and mode discourse. data encompasses domain, taxonomy, componential, cultural theme modified Santosa (2017). domain kinds being sold. taxonomy three meta functions SFL framework. combined componential figure out group. findings reveal that field discourse, posted clauses are dominated use material process, relational identification, attributive process. process reflects experiential meaning current activities. Meanwhile, information realizes identification processes. With respect to tenor there a tendency for declarative which reflect equal status between customers considering minimal social distance. Furthermore, unmarked topical as majority ellipsis subject referring sellers. implies digital should consider participants, relationship among media persuade target market.Keywords: group, online shop, register, systemic functional linguistics