منابع مشابه
Purple Persuasion: Deliberative Rhetoric and Conceptual Blending
Flipping through a magazine, you come across a photograph of a martini glass against a blue satin background. The glass contains a clear liquid, an olive, and a car key in place of the swizzle stick. The caption reads, "Killer Cocktail" and the message is clear. Though there is no explicit mention of either drinking or driving, this bizarre picture functions as a powerful argument against the c...
متن کاملFrom metagenomics to the metagenome: Conceptual change and the rhetoric of translational genomic research
As the international genomic research community moves from the tool-making efforts of the Human Genome Project into biomedical applications of those tools, new metaphors are being suggested as useful to understanding how our genes work – and for understanding who we are as biological organisms. In this essay we focus on the Human Microbiome Project as one such translational initiative. The HMP ...
متن کاملThe Moral Rhetoric of Climate Change
Communication in the media about climate change in the United States is complicated by the intensely ideologically polarized state of the debate surrounding the issue; moral rhetoric is an important dimension of how ideology is communicated. In this study we examined how moral rhetoric regarding this issue differs on the basis of a publication's perceived ideological lean. To address the questi...
متن کاملiranians’ contribution to rhetoric's development and change
the knowledge of rhetoric has ever been in common, among all the knowledge of humankind during the history, throughout which, all nations have paid attention to it. a part from being in common, the knowledge of rhetoric, in the countries, in which ‘islam’ have been the official religion has gloried very remarkably. relying upon the testimony of ups and downs of the history ,the iranian moslem ...
متن کاملExplanatory Identities and Conceptual Change
Although mind-brain identity remains controversial, many other identities of ordinary things with scientific ones are well established. For example, air is a mixture of gases, water is H2O, and fire is rapid oxidation. This paper examines the history of 15 important identifications: air, blood, cloud, earth, electricity, fire, gold, heat, light, lightning, magnetism, salt, star, thunder, and wa...
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ژورنال
عنوان ژورنال: Redescriptions: Political Thought, Conceptual History and Feminist Theory
سال: 1999
ISSN: 2308-0914,2308-0906
DOI: 10.7227/r.3.1.5