RFM model for customer purchase behavior using K-Means algorithm
نویسندگان
چکیده
منابع مشابه
Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study
Since the increased importance is placed on customer equity in today’s business environment, many firms are focusing on the notion of customer loyalty and profitability to increasing market share. Building successful customer relationship management (CRM), a firm starts from identifying customers’ true value and loyalty since customer value can provide basic information to deploy more targeted ...
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ژورنال
عنوان ژورنال: Journal of King Saud University - Computer and Information Sciences
سال: 2019
ISSN: 1319-1578
DOI: 10.1016/j.jksuci.2019.12.011