Review on the process of identifying a city brand slogan and power brand assets
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...
15 صفحه اولThe impact of brand equity on price premium, brand extension, brand preference and purchase intention
One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...
متن کاملBrand Concept Maps: A Methodology for Identifying Brand Association Networks
Vol. XLIII (November 2006), 549–563 549 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Deborah Roedder John is Professor and Curtis L. Carlson Chair in Marketing (e-mail: [email protected]), and Barbara Loken is Professor of Marketing (e-mail: [email protected]), Carlson School of Management, University of Minnesota. Kyeongheui Kim is Assistant Profes...
متن کاملThe role of brand attachment power in the brand equity of higher education at international level
This research examined the role of brand attachment power in the brand equity of international higher education. An applied research method as chosen for this study. A descriptive correlational-survey method was used for data collection. The statistical population of the study included all non-Iranian students whose place of residence is outside Iran's borders but have studied at one of the i...
متن کاملThe Effect of Brand Assets on Firm Risk
Investors and managers evaluate potential investments in terms of risk and return. Empirical research in marketing has focused on linking marketing activities with returns but has neglected marketing’s role in determining firm risk. Yet, the theoretical literature asserts that investments in market-based assets such as brands should lead to reductions in firm risk. Researchers in finance, accou...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Review for Spatial Planning and Sustainable Development
سال: 2019
ISSN: 2187-3666
DOI: 10.14246/irspsd.7.4_37