Retailing and retailing research in the age of big data analytics
نویسندگان
چکیده
منابع مشابه
The Role of Big Data and Predictive Analytics in Retailing
The paper examines the opportunities in and possibilities arising from Big Data in retailing, particularly along five major data dimensions data pertaining to customers, products, time, (geo-spatial) location and channel. Much of the increase in data quality and application possibilities comes from a mix of new data sources, a smart application of statistical tools and domain knowledge combined...
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The field of retailing has experienced significant changes in recent years. In this article, we review articles published in Journal of Retailing ver the 2002–2007 time span, classified into ten broad topic categories: price, promotion, brand/product, service, loyalty, consumer behavior, hannel, organizational, Internet, and other. Some areas have received a reasonable amount of attention; othe...
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Disclaimer The opinions expressed in this working paper are the responsibility of the author alone. Female retail managers participating in this survey occupy more senior positions than female managers in the general UK labour market. Over one third of the women responding to the survey (36%) describe themselves as middle managers, while one quarter (25%) describe themselves as senior managers....
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Along with the exponential growth of e-commerce activities, the world marketplace is undergoing a rapid transformation and retailing is one of the key areas of this revolution. In this paper, we introduce a concept called ‘cyberenhanced retailing’. Cyber-enhanced retailing is a paradigm that melds the advantages of e-commerce with the advantages of traditional physical retailing. The paper intr...
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ژورنال
عنوان ژورنال: International Journal of Research in Marketing
سال: 2020
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2019.09.001