Restructuring existing value networks to diffuse sustainable innovations in food packaging
نویسندگان
چکیده
Sustainable innovations in food packaging are important terms of preventing waste and reducing environmental impact, but existing industry regimes networks may hinder their diffusion into established markets. However, research on reorientation industries, value that situation, has been limited. This study examines the changes to can facilitate sustainable innovation packaging. Empirically, transformation distribution agro-food a new bioplastic through network is investigated. As result, connections, facilitating innovation, identified at three levels – firm, network, macro. The findings show importance opportunity recognition, also role actors, resources, activities, relationships restructuring actions creating supportive regulative framework increasing market demand for such renewal. creates understanding how adoption innovations, as materials, which might seem simple, complicated by broad required from network.
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ژورنال
عنوان ژورنال: Industrial Marketing Management
سال: 2021
ISSN: ['0019-8501', '1873-2062']
DOI: https://doi.org/10.1016/j.indmarman.2020.10.011