Responses to News Overload in a Non-Partisan Environment: News Avoidance in China

Studies conducted in Western democratic countries with privately owned press presenting news from different ideological perspectives have found the phenomenon of overload causes stress media users (affective load) and this leads to avoidance behavior. This study, conducting a structural equation modeling using AMOS 27, investigates relationships between overload, affective load, consequent behavior China. The findings suggest, consistent studies jurisdictions, that load influence users’ However, contrast outside China, study demographic variables age, gender, education, occupation had no statistically significant on by Chinese social consumers. results suggest either attributes responses China are significantly those or ideology plays an important role impact is across groups jurisdictions.