Response modeling with support vector regression
نویسندگان
چکیده
منابع مشابه
Response modeling with support vector regression
Response modeling, which predicts whether each customer will respond or how much each customer will spend based on the database of customers, becomes a key factor of direct marketing. In previous researches, several classification approaches, include Support Vector Machines (SVM) and Neural Networks (NN), have been applied for response modeling. However, there are two drawbacks of conventional ...
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Support Vector Machine (SVM) employs Structural Risk Minimization (SRM) principle to generalize better than conventional machine learning methods employing the traditional Empirical Risk Minimization (ERM) principle. When applying SVM to response modeling in direct marketing, however, one has to deal with the practical difficulties: large training data, class imbalance and scoring from binary S...
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ژورنال
عنوان ژورنال: Expert Systems with Applications
سال: 2008
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2006.12.019