Research on the Supply Chain of Fast Moving Consumer Goods Industry

نویسندگان

چکیده

Fast-moving consumer goods are closely related to people’s lives and play an important role in the global economy. The fast-moving industry is characterized by rapid changes market demand, affected seasons holidays, a wide range of products, fierce competition. Based on characteristics industry, this paper analyzes supply chain explains causes “Bullwhip Effect” industry. It believed that manufacturing enterprises can reduce impact “bullwhip effect” entire formulating effective master production plans.

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ژورنال

عنوان ژورنال: Frontiers in business, economics and management

سال: 2023

ISSN: ['2766-824X']

DOI: https://doi.org/10.54097/fbem.v8i1.5850