Research on Supply Chain Optimization Considering Consumer Subsidy Mechanism in the Context of Carbon Neutrality

With the proposal of China’s “carbon peak, carbon neutral” strategy, increasing awareness low production among consumers, and government’s introduction trading mechanism consumption subsidy policies, enterprises are facing good opportunities for development. However, how government can reasonably formulate policies implement optimal low-carbon decisions still key issues in transition In this context, paper is based on subsidies. mechanism, focuses green consumption, considers impact consumer preferences subsidies enterprises’ decisions, uses theory to study pricing strategy reduction strategy. The shows that increase price has a positive effect enterprise profit; emission negative profit high will intensify effect. addition, changing intensity consumers lead change provides certain reference prices considering also conducive promoting practices enterprises, thus realization neutral