Research on Pricing Decision of Fresh Agricultural Products Supply Chain Based on Consumers’ Green Consumption Preference

Based on the background of optimal pricing supply chain graduate fresh agricultural products, this paper constructs Stackelberg game model that maximizes profit function suppliers and retailers, discusses decisions retailers under condition comprehensively considering consumers’ green consumption preferences other influencing factors. Green spending are positively correlated with profits manufacturers retailers. Numerical experiments verify verification results paper, finally summarize relevant conclusions, preference is conducive to overall improvement chain.