Research on Evolutionary Traceability Decision- Making of Quality and Safety Traceability of Stakeholders: Based on the Dual Channel Supply Chain of Agricultural Products

Quality and Safety Traceability (QST) is an effective means of ensuring the quality safety agricultural products requires simultaneous, continuous rapid involvement all stakeholders in supply chain. Therefore, we first constructed a tripartite evolutionary game model consisting producers, supermarkets e-commerce platforms. Second, analysed dynamic process three players conditions for stable strategy choice. Finally, Matlab R2021a used simulation to analyse choice stabilisation strategies different decision makers under changes key parameters. The research results show that: (1) if benefits participating QST exceed spillover effects other chain QST, dual channel will eventually voluntarily participate QST. (2) With same initial intention, supermarkets/e-commerce platforms reach equilibrium stability earlier than producers. stronger willingness participate, shorter time it takes stability. (3) higher traceability cost-benefit conversion rate producers/supermarkets/e-commerce platforms, faster they can However, slower producers (4) lower received by stakeholders, at level spillovers, more speed which Based on analysis results, propose suggestions simultaneously, continuously rapidly stages.