Reputation and Product Quality
نویسندگان
چکیده
منابع مشابه
Brand Reputation, Warranty, and Product Quality
When product quality is unobservable to consumers, a manufacturer can convey the quality information using signals such as warranty and brand reputation. The purpose of this paper is to study the interactions between warranty, brand reputation, and product quality, and to examine the quality signaling strategies. We model a monopolist who tries to convey unobservable product quality to heteroge...
متن کاملCollective Reputation and Quality
Firms who sell regional or specialty products often share a collective reputation based on aggregate quality. Collective reputation can be approached as a dynamic common property resource problem. We show that for an experience good without firm traceability, individual firms have the incentive to choose quality levels that are sub-optimal for the group. These results support minimum quality st...
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We propose a new model of firm reputation where product quality is persistent and determined by the firm’s past investments. Reputation is then modeled directly as the market belief about quality. We analyze how investment incentives depend on the firm’s reputation and derive implications for reputational dynamics. Reputational incentives depend on the specification of market learning. When con...
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A firm builds its reputation not only by investing in the quality of its products, but also by controlling the information consumers observe. I consider a model in which a firm invests in both product quality and a costly signaling technology in order to build its reputation, defined as the market’s belief that its quality is high. The signaling technology influences the rate at which consumers...
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Article History Received: 29 September 2017 Revised: 25 January 2018 Accepted: 29 January 2018 Published: 2 February 2018
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ژورنال
عنوان ژورنال: The Bell Journal of Economics
سال: 1983
ISSN: 0361-915X
DOI: 10.2307/3003651