‘Repackaging’ Cuban cultural consumption

Repackaging Consumer Lifestyles

Although a link between lifestyles and social class has long been acknowledged, marketers have more closely identified lifestyles with psychographics and therefore with psychological segmentation. We propose that the origins of lifestyle are more correctly reflected in Weber’s approach to status and that it can be viewed more appropriately as the most relevant form of social stratification for ...

Cultural values and cross-cultural video consumption on YouTube

Video-sharing social media like YouTube provide access to diverse cultural products from all over the world, making it possible to test theories that the Web facilitates global cultural convergence. Drawing on a daily listing of YouTube's most popular videos across 58 countries, we investigate the consumption of popular videos in countries that differ in cultural values, language, gross domesti...

1 Social status and cultural consumption

The research project on which this volume reports was conceived with two main aims in mind. The first and most immediate aim was to extend our knowledge of the social stratification of cultural consumption, and to do so in a cross-national perspective. In this regard, we obviously looked to build on previous research in this area, which has in fact been steadily growing in volume over recent de...

Transnational Media Consumption and Cultural Negotiations:

education and cultural consumption in tehran

one of the common ways to identifying and representing himself, especially in the modern age, cultural consumption. often people in cultural consumption, types of commodities and precious symbols, in order to create favorable images of themselves in the minds of others are taking.the choice of specific pattern of cultural consumption, cultural preferences or practices, the need for cultural res...