Remembering rhythm and rhyme: memorability of narratives for science communication

Abstract. Once upon a time, narratives were considered to be non-reliable way of representing and communicating science. Nowadays, are widely accepted as an accurate conveying science; they represent effective emotional trigger, lasting memory structure powerful aid for learning. To study how memorable different ways presenting information can is fundamental task science communication in order evaluate materials that not only need understood by the general public but also retained long term part process. In this paper, I will give brief introduction cognitive psychology relation narratives. Evidence from field studies suggests good recall device. They generate emotion, turn focusing attention, promoting rehearsal inducing long-term potentiation. Similarly, story produces semantic links might assist storing retrieving memory. Studies suggest span paired-associate have implications recalling use stories modelling tools organise information, provide schemas allow extrapolation or prediction. Finally, literature value mnemonic devices.