Religiosity versus class existence: Indonesian Muslim middle class fashion consumption on Instagram

This study aimed to see how the consumption behavior of Muslim middle class through digital space is within a dualistic view, namely as religious identity or an affirmation identity. used Norman Fairclough Critical Discourse Analysis (CDA) method by analyzing three aspects: text, discursive analysis, and social practice. The scope this research analysis content (in form posts) tagged on official Instagram accounts fashion brands that produce Islamic clothing, (Brand A), B), C). results suggest no longer just aspect religiosity identity, but has become affirmation. Social media postings using (both A, B, C) then tagging them brands’ shows strengthening Identifying appear can confirm they are able consume Hijabs clothing not only identify symbols religion religiosity, more class. use enough except show