Relativity method on online advertisement

Adaptive Targeting for Online Advertisement

Blu Homes: Online Advertisement Campaign Report

Bid optimization in online advertisement auctions

We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and propose a bidding heuristic to optimize the utility for bidders by equalizing the return-on-investment for each bidder across all keywords. We show that natural auction mechanisms combined with this heuristic can experience chaotic cycling (as is the case with many current advertiseme...

Pricing game of online display advertisement publishers

We consider online display advertisement publishers who maximize the revenue by optimal pricing in an oligopoly setting. Each publisher interacts with others though setting cost-perimpression (CPM) that affects the demand for everyone. Using the pseudoconcavity of the objective function, we prove that a unique best response Nash Equilibrium exists for each publisher. We also consider the sensit...

Ranked Items Auctions and Online Advertisement

We study auctions for a set of ranked items where each buyer has a unit demand. This setting has promising applications in areas such as keyword auctions in the search engine advertising industry, the sale of quality ranked raw materials, etc. An auction mechanism suitable for this setting is the simultaneous pooled auction (SPA), where each bidder simultaneously submits a single bid and is all...