Relational Behavior in Smallholder Cocoa Marketing Channels

A study of the cocoa smallholder sector in Sabah, Malaysia

Analysis of Technical Efficiency of Smallholder Cocoa Farmers in Cross River State, Nigeria

The technical efficiency involved in cocoa production in Cross River State was estimated using the stochastic frontier production function analysis. The effects of some selected socio- economic characteristics of the farmers on the efficiency indices were also estimated. The study relied upon primary data generated from interviewing cocoa farmers using a set of structured questionnaire. A multi...

Marketing Boards, Fertilizer Subsidies, Prices, & Smallholder Behavior: Modeling & Policy Implications for Zambia

MARKETING BOARDS, FERTILIZER SUBSIDIES, PRICES, & SMALLHOLDER BEHAVIOR: MODELING & POLICY IMPLICATIONS FOR ZAMBIA By Nicole Marie Mason Grain marketing boards (GMBs), strategic grain reserves (SGRs), and fertilizer subsidies have experienced a renaissance in eastern and southern Africa over the last decade. Relatively little is known about how the re-emergence of GMBs/SGRs as major players in m...

Pricing in Marketing Channels

This paper provides a critical review of research on pricing within a channel environment. We first describe the literature in terms of increasing time horizons of decision making in a channel setting: (1) retail pass-through (2) pricing contracts and (3) channel design; all of which occur within a given market environment. We then describe the emerging empirical literature on structural econom...

The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets

The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets BY Kihyun Kim April 13, 2016 Committee Chair: Dr. V. Kumar Major Academic Unit: Marketing Business to Business (B2B) firms spend significant resources managing close relationships with their customers, yet there is limited understanding of how the customers perceive the relationship based on t...