Regularity in individual shopping trips: implications for duration models in marketing
نویسندگان
چکیده
منابع مشابه
Regularity in Individual Shopping Trips: Implications for Duration Models in Marketing
Most models for purchase timing behavior of households do not take into account that many households have regular and non-shopping days. I propose a statistical model for purchase timing that exploits information on the shopping days of households. It delivers forecasts for the number of purchases in the next period and for the timing of the first and consecutive purchases. Purchase occasions a...
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the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
15 صفحه اولValue of travel time savings for shopping trips in Switzerland
The Swiss study of the value of travel time savings (VTTS), conducted by König, Axhausen und Abay (2004) reported unexpectedly high values for shopping trips from early experimental stated preference experiments, which were finally not included in the main study. Therefore a study focusing only shopping travel was conducted to see, if these results could be replicated. This study estimates VTTS...
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This paper presents a modelling approach to characterise private car shopping trips in a city logistics point of view, in order to connect these movements with those belonging to urban freight distribution in the supply chain. The proposed modelling framework is a two-step procedure articulated as follows. First, an attraction model estimates the number of private car shopping trips arriving to...
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ژورنال
عنوان ژورنال: Journal of Applied Statistics
سال: 2010
ISSN: 0266-4763,1360-0532
DOI: 10.1080/02664760903186064