Regional and global strategies of MNEs: Revisiting Rugman & Verbeke (2004)
نویسندگان
چکیده
منابع مشابه
Regional strategies for global leadership.
The leaders of such global powerhouses as GE, Wal-Mart, and Toyota seem to have grasped two crucial truths: First, far from becoming submerged by the rising tide of globalization, geographic and other regional distinctions may in fact be increasing in importance. Second, regionally focused strategies, used in conjunction with local and global initiatives, can significantly boost a company's per...
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ژورنال
عنوان ژورنال: Journal of International Business Studies
سال: 2020
ISSN: 0047-2506,1478-6990
DOI: 10.1057/s41267-020-00347-5