Reconsidering Tourism Destination Images by Exploring Similarities between Travelogue Texts and Photographs

نویسندگان

چکیده

With the rise of user-generated content (UGC) and deep learning technology, more researchers construct measure tourism destination image (TDI) through online travelogues. However, due to impact COVID-19 prevention control, number travelogues has decreased significantly and, therefore, scientific validity TDI based only on text or photos been questioned. This research fills a gap by comparing differences between visual semantic images in terms overall perception formation natural language processing technology caption obtaining TDIs, taking Tiantai County Zhejiang Province China as case. Our results show that texts photographs shared major similarities TDI, but from perspective interest, they reflect differently. Therefore, when considering data source selection for with small travelogues, should be main content, supplemented photographs.

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ژورنال

عنوان ژورنال: ISPRS international journal of geo-information

سال: 2022

ISSN: ['2220-9964']

DOI: https://doi.org/10.3390/ijgi11110553