REALISASI KESANTUNAN BERBAHASA DAN CITRA RAHMATAN LIL ALAMIN PADA WACANA KHOTBAH JUMAT: STUDI PRAGMATIK

The discourse of Friday sermons produced by the preachers is always interesting to study. has a pragmatic power that can influence congregation behave and act, both positive or negative though. Based on that, this study two objectives, (1) find out describe pattern realization language politeness appears in sermon at mosques affiliated with Nahdlatul Ulama, Muhammadiyah, Al-Irsyad mass organizations, (2) reveal implications between character Islam which rahmatan lil 'alamin. This research descriptive qualitative using theory approach Geoffrey Leech's device. results include maxim data used preacher discourses three mosques, among others, maxims wisdom, generosity, praise, sympathy, consideration, agreement. image alamin reflected through polite utterances are persuasive towards goodness. found realized speech includes, other things, fair, moderate attitude, mutual love for fellow human beings. Wacana khotbah Jumat yang diproduksi para khotib selalu menarik untuk dikaji. tersebut, memiliki daya pragmatik bisa mempengaruhi jemaah bersikap dan bertindak, baik positif maupun negatif sekalipun. Berdasarkan hal itu, penelitian ini dua tujuan, mengetahui mendeskripsikan pola realisasi kesantunan berbahasa muncul dalam wacana di masjid berafiliasi dengan ormas Al-Irsyad, mengungkap implikasi antara karakter ‘alamin. Penelitian merupakan kualitatif sifatnya deskriptif menggunakan pendekatan teori perangkat milik Leech. Hasil dari lain maksim digunakan oleh pada tiga memanfaatkan kearifan, kedermawanan, pujian, kesimpatian, petimbangan, kesepakatan. Citra riset tercermin melalui tuturan-tuturan santun bernada persuasi terhadap kebaikan. Karakter ditemukan terealisasi tuturan tersebut lain, sikap adil, moderat, saling berkasih sayang sesama umat manusia.