Real-time Bidding for Time Constrained Impression Contracts in First and Second Price Auctions - Theory and Algorithms

نویسندگان

چکیده

We study an optimal bidding and allocation problem that builds upon the earlier work of [4]. The model we is interest in online real-time advertising where demand a large number advertisers aggregated by intermediary who bids auction market on their behalf. This referred to as Demand Side Platform (DSP).

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ژورنال

عنوان ژورنال: Performance evaluation review

سال: 2022

ISSN: ['1557-9484', '0163-5999']

DOI: https://doi.org/10.1145/3547353.3522634