Reach and Recruitment of Microentrepreneurs: Lessons from a Finnish Health Promotion Intervention

Even though entrepreneurial work is stressful, health promotion interventions are seldom targeted at entrepreneurs, and we know little about how to reach recruit this hard-to-reach group such studies. We described evaluated the recruitment process of a mobile application intervention study aimed enhancing ability recovery. Finnish microentrepreneurs (N = 1243) were registered for intervention. analyzed surveys, interviews, registration data. Most participants through email invitations. The not representative all microentrepreneurs; females highly educated individuals overrepresented, those working in agriculture underrepresented. Differences be- tween routes observed: more often self-enrollment route, whereas males older entrepreneurs findings indicate that strategies associated with participant characteristics. To increase participation rates, persuasive approaches needed.