Quality intervention, supplier performance and buyer–supplier relationships: evidence from the garment industry

Purpose This study investigates the impact of a buyer-assisted quality intervention on suppliers' performance and buyer–supplier relational dynamics in garment industry. Design/methodology/approach employed multiple-embedded case following qualitative research approach. The used data from interventions sewing lines four supplier factories. Qualitative were collected through semi-structured interviews buyer's representatives at their office senior managers, line inspectors, supervisors workers In addition, related to product was obtained check sheets observations shop floor. Data analysed using analysis techniques. Findings demonstrates that improves by reducing defects targeted products resulting improved relationships. Moreover, this identifies lack systematic approach control as key reason for poor quality. Research limitations/implications adds knowledge literature improvement relationships analysing industry Bangladesh. assistance adopting can significantly improve Practical implications help assurance managers buyer firms understand significance decrease ensure smooth Originality/value new link between interventions, garments factories