Purchase Intention Millenial Indonesia Terhadap Produk Makanan Organik
نویسندگان
چکیده
Penelitian ini bertujuan untuk memberikan salah satu karya penelitian pertama yang, dengan menggunakan konstruksi the theory of planned behaviour (TPB), menganalisis tingkat niat beli produk organik. Jenis adalah kuantitatif ruang lingkup korelasional dan desain cross sectional. Populasi (195) milenial dari Indonesia. Hasilnya diolah melalui analisis exploratory factor analysis (EFA), confirmatory (CFA) structural equation modelling (SEM). The subjective norms, Health Consciousness Cost Perception mempengaruhi membeli Availability yang dimediasi oleh perceived behavioural control meningkatkan beli, sedangkan price tidak. Attitude Perceived behavioral Control tidak
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ژورنال
عنوان ژورنال: Jurnal economic resource
سال: 2022
ISSN: ['2620-6196']
DOI: https://doi.org/10.57178/jer.v5i2.369